Privacy policy.
PRIVACY POLICY
Effective Date: February 16, 2026
Last Updated: February 16, 2026
1. INTRODUCTION
ET Capital Partners ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.etcapitalpartners.com (the "Site") or engage with our financial facilitation services.
This Privacy Policy applies to information we collect through the Site, in email, text, and other electronic communications, through our client portals, and through any related services, sales, marketing, or events.
Please read this Privacy Policy carefully. By accessing or using our Site or services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.
2. INFORMATION WE COLLECT
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
Express interest in obtaining information about our services
Register for our client portal or create an account
Participate in activities on the Site
Request facilitation services for financial partnerships
Submit documentation related to investments, LLCs, or self-directed IRAs
Contact us with inquiries
This personal information may include:
Full legal name
Email address
Telephone number
Mailing address
Social Security Number or Tax Identification Number
Financial account information
Investment history and preferences
Self-directed IRA custodian information
LLC formation documents and related information
Copies of government-issued identification
Banking information for transaction facilitation
Any other information you choose to provide
2.2 Automatically Collected Information
When you access our Site, we automatically collect certain information about your device and usage patterns, including:
IP address
Browser type and version
Operating system
Access times and dates
Pages viewed
Links clicked
Referring website addresses
Device identifiers
2.3 Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. You can control cookie preferences through your browser settings, though disabling cookies may limit your ability to use certain features of our Site.
2.4 Information from Third Parties
We may receive information about you from:
Developers and sponsors with whom we facilitate relationships
Third-party service providers assisting with IRA administration
Public databases and records
Credit bureaus and identity verification services
Background check providers (as permitted by law)
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
3.1 Service Provision
Facilitate relationships between developers and participants
Process and manage documentation for financial partnerships
Assist with self-directed IRA applications and transactions
Facilitate LLC formation and management
Provide secure document storage and management
Manage white-label portal access and functionality
Respond to inquiries and provide customer support
3.2 Business Operations
Verify your identity and prevent fraud
Comply with legal and regulatory obligations
Maintain accurate records and documentation
Process transactions and manage accounts
Perform internal audits and quality assurance
3.3 Communications
Send administrative information and service updates
Provide information about new opportunities (with your consent)
Respond to your questions and requests
Send newsletters and marketing materials (with your consent)
3.4 Legal and Security
Enforce our Terms of Use and other agreements
Protect against fraudulent, unauthorized, or illegal activity
Comply with applicable laws, regulations, and legal processes
Protect the rights, property, and safety of ET Capital Partners, our clients, and others
4. HOW WE SHARE YOUR INFORMATION
We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:
4.1 With Developers and Sponsors
We share your information with the developers and project sponsors with whom you seek to establish financial partnerships, as this is essential to our facilitation services.
4.2 Service Providers
We may share information with third-party vendors, consultants, and service providers who perform services on our behalf, including:
Self-directed IRA custodians and administrators
Document storage and management providers
Payment processors
Identity verification services
Technology infrastructure providers
Legal and accounting professionals
4.3 Legal Requirements
We may disclose your information when required by law, including to:
Comply with legal obligations, court orders, or subpoenas
Respond to lawful requests from public authorities
Enforce our agreements and policies
Protect our rights, property, or safety
Investigate fraud or security issues
4.4 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.
4.5 With Your Consent
We may share your information for any other purpose with your explicit consent.
5. DATA SECURITY
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
Encryption of sensitive data in transit and at rest
Secure server infrastructure and access controls
Regular security audits and assessments
Employee training on data protection practices
Restricted access to personal information on a need-to-know basis
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
6. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Financial facilitation services often require long-term record retention for regulatory compliance, tax purposes, and legal protection.
When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies and applicable legal requirements.
7. YOUR PRIVACY RIGHTS
7.1 Access and Correction
You have the right to request access to the personal information we hold about you and to request correction of inaccurate information.
7.2 Deletion
You may request deletion of your personal information, subject to certain exceptions required by law or legitimate business purposes.
7.3 Opt-Out of Marketing
You may opt out of receiving marketing communications from us by:
Following the unsubscribe instructions in our emails
Contacting us directly using the information below
Updating your preferences in your account settings
Please note that even if you opt out of marketing communications, we may still send you administrative and service-related messages.
7.4 California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
Right to know what personal information we collect, use, disclose, and sell
Right to request deletion of your personal information
Right to opt out of the sale of personal information (we do not sell personal information)
Right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us using the information below.
7.5 Do Not Track Signals
Our Site does not currently respond to "Do Not Track" signals from web browsers.
8. CHILDREN'S PRIVACY
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.
9. THIRD-PARTY WEBSITES
Our Site may contain links to third-party websites, including developer websites, custodian platforms, and service providers. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. INTERNATIONAL DATA TRANSFERS
Our operations are primarily based in the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.
11. CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this policy. Material changes will be communicated through:
A notice on our Site homepage
Email notification to registered users
Other appropriate means
Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
12. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
ET Capital Partners
12100 Meredith Drive, Suite 210
Urbandale, IA 50323
Email: info@etcapitalpartners.com
Phone: (515) 240-8080
For California residents exercising CCPA rights, please include "CCPA Request" in the subject line of your communication.
YOUR CONSENT
By using our Site or services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.
Yes, you should absolutely have both a Terms of Use and a Professional Disclaimer as well.
Here's why each is critical:
Terms of Use: Protects you legally by setting the rules for how people can use your website and services. It limits your liability and establishes jurisdiction for disputes.
Professional Disclaimer: Essential for financial facilitators to clearly state you're NOT providing investment advice, acting as a broker-dealer, or making guarantees. This is your shield against regulatory claims like the Tina Smothers situation.
Would you like me to draft both of those documents next? They would complement this Privacy Policy and give ET Capital Partners a complete legal protection framework for the website.